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At Corin Design we always try and engage our clients in evolving their branding and company identity allowing them to stay current and fresh. This was exactly the case with Watershed in Newquay for whom we have recently re-designed their online shop.
It wasn't that the previous branding was bad, its that the client was looking to take another step in becoming a real leader in their niche market on-line and needed to freshen things up a bit. This is where Corin Design came in and were asked to strip the website back and give an fresh, modern feel to the website.
Out went the repeated wooden background image to be replaced with a clean white overall base to the whole website. We then looked at the fonts used throughout the site and decided that, instead of the old typewriter style face that was being used, we'd use an easy to read 'Futura' font. If you take a look at thefoam surfboards page for example, is not only easily read and crisp but it looks great too.
From there we decided to freshen the colour scheme from greys and blues and went with a subtle yet punchy plum and black look. This gives it a real modern edge, and with the inclusion of three new mini banners on the homepage, is bold and to the point without jumping right out at you.
This re-designed website just shows that you don't have to scrap your corporate identity and start all over again. Just a few colour changes and switching to a more modern font can work wonders for not only your website but the overall feel of your company branding.
If you need any advice or would like to discuss your website or branding, please call Corin Design on 01285 655455